Get training and a job with YOUNG GRIND, a new youth led barista training company

The Young Grind website is now live here.  

Sign up for free barista training and work experience and get a paid job in a local coffee shop.

FEB WORK EXPERIENCE PROJECT

Purpose

The purpose of this four day project is to create a recruitment campaign for Young Grind including developing messages and imagery  that will appeal to young people and creating a website, leaflet and social media posts.

Client

The client for this project is Young Grind, a new youth led business led by Emmanuel Isiakpere, a recent student at the Elmgreen School who is now studying engineering.

Timings

The project will take place from Tuesday 15th February to Friday 18th February. Working hours are 10am to 4pm.

Location

The project is based in the We Rise office in 3Space International House in central Brixton

 Expenses

All participants will receive £10 a day to cover food and expenses.

Programme

This is an indicative programme of activities. You will be working with the Young Grind Team and supported by We Rise coaches. We will bring in experts and professionals to run masterclasses and give you technical guidance.

Tuesday 15thEmmanuel + team Wednesday 16thHanifah Thursday 17thEmmanuel, Jada, Photographer Friday 18thTeam
Understanding the brief
Brainstorm ideas and messages
Skills masterclass – developing a brand with an authentic voice
Work in teams to create campaigns and pitch to each other.
Pick the best ideas and develop into agreed campaign
3pm attend Spiral Opportunities Fair and test messages with audience of young people
Photoshoot
Create Website in Squarespace + sign up form
Create instagram posts in Canva
Create campaign plan with hashtags, people and orgs to link
Identify Brixton’s biggest influencers to approach
Present campaign to client
Celebration lunch
Review and learn
Develop personal career plan

Background

Young Grind is a barista training programme to upskill and empower disadvantaged and at risk young people aged 16-19 in Tulse Hill and Brixton and connect them to paid work in local coffee shops.

This project was developed by a group of young people who worked on a We Rise work experience project where they conducted research with coffee cup drinkers in Brixton for our client Brixton BID. This project opened their eyes to the opportunities for young people in the coffee industry. Led by Emmanuel with Mentoring from James Leay of Makeshift (who run Pop Brixton and Peckham Levels) and Brixton Launch Pad the team developed an ambitious business plan for Young Grind and won widespread support from the coffee industry in Brixton. Members of Young Grind were trained at Volcano Coffee Roastery and have secured jobs in cafes and bars in Brixton. We were about to launch Young Grind when the pandemic hit and all activity was halted.  The team have now secured funding from Peabody to develop, launch and pilot the Young Grind training programme to a targeted group of young people and support them into paid work.

Our programme will reach out and engage 40 young people and carefully recruit those with the motivation to complete the training. We will deliver professional standard barista training to 10 young people, comprising 6 hours of coffee skills training. The training sessions will be delivered in groups of 5 by an SCA Accredited Trainer. Participants will attend 3 two hour sessions which will take place weekly from 4-6pm at Brixton Blend. This professional standard course will cover: Origin and source of coffee, Grinder calibration, Espresso extraction, Milk steaming, Various drinks recipes, Machine maintenance and cleaning, Customer service.

After each training session there will be an opportunity to practice the skills that have been learnt by making and serving coffee. Each participant will be assigned a skilled We Rise Coach and receive 4 hours of one to one personalised personal development and careers support. They will also receive up to 30 hours of work experience to hone their barista skills, learn about running a coffee shop and develop their confidence with customers.

All our new Baristas will attend a graduation event where they will receive a Brixton Coffee Skills Accreditation and an introduction and recommendation to employers from local coffee shops.  Each young person will receive ongoing support to access and maintain part time or full time work which is paid at least the London Living Wage.

The programme is being delivered by a partnership led by We Rise, a social enterprise with a mission to empower young people through work experience and coaching and a four year track record of delivering high impact projects. The We Rise team has decades of experience in education, mentoring and coaching, project management, public management and comms.

Our partners are: Emmanual Isiakpere, a year 13 student who has created and led the Young Grind concept with a team of 7 young people; Gary Chan, Owner and Manager of Brixton Blend, a successful coffee shop on Tunstall Road; Kylie Anderson who has been a trainer for the last 8 years and was previously Head of Training at Redemption Roasters (Prisoner Reform Programme) and Change Please (Homeless Charity Org) and The Elmgreen School, which serves Tulse Hill including the Peabody Estate on Rosendale Road, Tulse Hill Estate and St Matthews Estate.

The project is supported by Brixton BID, Volcano Coffee Roastery, and many independent coffee shops in Brixton including Caya, San Marino and Balance.

This funding will enable us to develop and launch a pilot project and to build our partnership so we can secure ongoing funding and support to reach more young people. Our long term aim is that Young Grind becomes a sustainable youth led business.

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