Youth working with companies to create meaningful content.
1. Age UK Lambeth/Handyfix
Our project for Age UK Lambeth inspired 13 young people to create a professional standard advert and marketing strategy in one week.
Working with professional coaches from the Advertising Industry, our team of 17 year olds came up with a brilliant marketing campaign for Handyfix, a new handyperson service from Age UK Lambeth. They shot a professional advert making use of the expertise of Brixton based coffee roasters Volcano coffee.
The team found that one of the barriers to using a handypersons service was a concern about the quality of the work. Having met Tina, one of Age UK Lambeth’s handypersons, they knew this was not an issue. So they came up with a campaign to associate Handyfix with experts - “Leave it to the experts”. The team went to Brixton to scout locations and experts and found James Wise, a world champion coffee master who agreed to appear in the advert. Volcano coffee kindly agreed to let We Rise shoot the ad in their beautiful premises on Ferndale Road.
“We are totally delighted by what we’ve got. The advert looks great and you can see from everyone involved, the energy and the passion.”
— Gardiner, Chief Executive of Age UK Lambeth
2. Post Office
The Post Office asked our team of young consultants to develop a social media presence and strategy for two local post office stores. They seconded three of their dynamic graduate trainees for a week to design a programme and coach our 17 year olds through the tasks.
3. Brixton Design Trail Press Gang
This project was a partnership with the Brixton Bugle and the Design Trail, and supported by the Brixton Pound Community Fund, to create engage people in the creative events taking place in Brixton during September.
The Pressgang Team interviewed creatives and told their stories through words, pictures and video. The results were published as a full page spread in the Brixton Bugle.
“The press gang project was a great concept. It meant the Brixton Bugle and the Brixton Design Trail could engage with eleven work experience students over a longer period than either could have done on their own. I certainty would have been daunted at the idea of taking on such large numbers of students at once. But it worked!” Linda Quinn, Editor, Brixton Bugle.